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A detailed update of Thailand's TV market, encompassing free-to-air and pay-TV across all TV technologies plus next-generation TV initiatives and OTT video. Includes market shares, programming, and platform forecasts.


  • The country is under military rule following a coup in 2014. The TV landscape has also been changing since the launch of digital terrestrial TV (DTT) in 2014. Increased competition has forced many cable and free satellite players to switch off channels after they lost audience share. The National Broadcasting and Telecommunications Commission (NBTC), the regulatory body, is facing flak for mishandling what was expected to be a smooth transition from analog to digital.

Features and Benefits

  • Analyzes the competitive scenario building in pay-TV market.
  • Evaluates how pay-TV operators are facing threats from emerging OTT players.
  • Offers split of TV households by pay-TV platforms.
  • Evaluates pay-TV operator performance and lists key developments in digital TV development.

Key questions answered

  • How are TV broadcasters preparing to counter emergence digital TV?
  • How will the TV market look five years from now in terms of platform splits?
  • How big of a threat is piracy for the pay-TV market?
  • What are the key market/competitive dynamics in TV market?

Table of contents


  • Introduction
  • Download 1: Thailand TV Update

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