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Introduction

2015 and 2016 have proved to be years of flux for the pay-TV market because AT&T's purchase of DirecTV made it the top service provider. Meanwhile, regulators have also approved Charter's acquisition of Time Warner Cable and Bright House.

Highlights

  • Incumbents are combatting cord-cutting by improving their own TV Everywhere (multiscreen) and video-on-demand (VOD) offerings. Mobile and VOD are key parts of AT&T's new strategy, and the company is promoting online video content through its Fullscreen app.

Features and Benefits

  • Assesses trends in the US pay-TV market.
  • Compares different operators' pay-TV strategies, and how successful they have been.

Key questions answered

  • What are the drivers feeding the growth of the pay-TV market in the next five years?
  • What are the key trends in the US pay-TV market?

Table of contents

Summary

  • Introduction
  • Download 1: US TV Update

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