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Introduction

This New Zealand TV update examines recent trends in pay TV, FTA, and OTT.

Highlights

  • Ovum expects Sky to build on its lead in the pay-TV market. The incumbent is looking to leverage its substantial content investment to drive its over-the-top (OTT) business without cannibalizing its core revenue streams.
  • New Zealanders have been quick to adopt Freeview NZ's digital terrestrial television (DTT) and direct to home (DTH) platforms, alongside OTT services. Just three months into launch, the Netflix streaming service had 398,000 users, representing 10.9% of the population.
  • Robust mobile and fixed infrastructure is further encouraging traditional providers to experiment with their business models. Broadband-delivered subscription video on demand (SVOD) is expected to reach a wider audience with nearly 25% of mobile broadband subscribers and close to 12% of households on fast mobile broadband and fast fixed broadband services.

Features and Benefits

  • Evaluates key growth areas for pay TV in New Zealand.
  • Assesses the impact of OTT video on pay TV.

Key questions answered

  • What impact has governmental regulation had on New Zealand's pay-TV market?
  • How will Netflix and other OTT video services impact New Zealand's pay-TV market?
  • Who are the pay-TV operators and what is their subscriber base?
  • What are the key developments in pay-TV market?

Table of contents

Summary

  • Introduction
  • Download 1: New Zealand TV Update

Have any questions? Speak to a Specialist

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