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Introduction

A detailed update of Sudan's TV market, encompassing free-to-air and pay TV across all TV technologies, plus next-generation TV initiatives and OTT video. Includes digital terrestrial TV developments, revenue, market shares, programming, and advertising.

Highlights

  • In this severely underdeveloped market, fewer than 20% of households have a TV set, and the majority of these rely on a limited analog terrestrial service dominated by state-owned Sudan TV. Pay-TV subscribers are limited to the most affluent areas such as the capital Khartoum. Regional satellite providers are gaining some popularity; private satellite-delivered channels are also popular locally.
  • Growth has been consistent across the region as the number of TV households expands. Entry-level budget packages have helped new households to enter the market, and this trend is expected to continue as other regional satellite providers enter the market and competition grows.
  • Although OTT video delivery (Netflix, with Arabic support) has already arrived in the region. Ovum expects that it will have only a minor presence in Sudan with fewer than 10,000 subscribers by end-2020. Low broadband coverage and high restrictions on Internet usage will limit growth. Pan-regional satellite providers and analog cable TV will continue to dominate Sudan’s small pay-TV market for the foreseeable future.

Features and Benefits

  • Provides an in-depth understanding of Sudan's TV market
  • Analyzes the latest trends in Sudan's TV market

Key questions answered

  • What are the key market dynamics in Sudan's TV industry?
  • How developed is the TV advertising industry in Sudan?

Table of contents

Summary

  • Introduction
  • Download 1: Sudan TV Update

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