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Introduction

This Russia TV update examines recent trends in pay TV, FTA, and OTT.

Highlights

  • Historically underdeveloped, Russian pay TV has grown quickly to reach 68% of all TV households. Overall pay-TV penetration is expected to reach 81% in 2020.
  • Cable-TV growth has flattened at just over 30% household penetration, but the penetration of direct to home (currently at 29%) is expected to reach upward of 38% by 2020.
  • Ovum expects IPTV, at 8% TV household penetration at end-2015, to experience modest growth, hitting 12% TVHH penetration come 2020.

Features and Benefits

  • Evaluates key growth areas for pay TV in Russia.
  • Assesses the impact of OTT video on pay TV.

Key questions answered

  • What impact has governmental regulation had on Russia's pay-TV market?
  • How will Netflix and other OTT video services impact Russia's pay-TV market?

Table of contents

Summary

  • Introduction
  • Download 1: Russia TV Update

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