skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Introduction

This report looks at the topic of cord-cutting in the US, through Ovum’s Digital Consumer Insights 2015/16: TV report and through Ovum’s pay-TV and OTT video forecasts.

Highlights

  • Ovum’s Digital Consumer Insights survey shows that the majority of US pay-TV customers do not intend to leave existing pay-TV subscriptions in the immediate future, and few of them view OTT Video as an alternative to existing pay-TV offerings

Features and Benefits

  • Assesses why most US pay-TV consumers will remain with existing services over competitive OTT services
  • Evaluates pricing and the range of content as drivers behind consumer decisions for TV and OTT

Key questions answered

  • Why will the majority of US pay-TV subscribers stick with existing TV services?
  • What are the key reasons for using OTT Video services instead of pay-TV services?

Table of contents

Summary

  • Introduction
  • Download 1: Changing TV and OTT Consumer Habits in the US

Recommended Articles

;

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 7770704398 or email us at pr@ovum.com

Contact marketing - 
marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now