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This report looks at the topic of cord-cutting in the US, through Ovum’s Digital Consumer Insights 2015/16: TV report and through Ovum’s pay-TV and OTT video forecasts.


  • Ovum’s Digital Consumer Insights survey shows that the majority of US pay-TV customers do not intend to leave existing pay-TV subscriptions in the immediate future, and few of them view OTT Video as an alternative to existing pay-TV offerings

Features and Benefits

  • Assesses why most US pay-TV consumers will remain with existing services over competitive OTT services
  • Evaluates pricing and the range of content as drivers behind consumer decisions for TV and OTT

Key questions answered

  • Why will the majority of US pay-TV subscribers stick with existing TV services?
  • What are the key reasons for using OTT Video services instead of pay-TV services?

Table of contents


  • Introduction
  • Download 1: Changing TV and OTT Consumer Habits in the US

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