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Introduction

A detailed update of Pakistan’s TV market, encompassing free-to-air and pay-TV across all TV technologies, plus next-generation TV initiatives and OTT video. Includes TV ratings, revenues, market shares, programming, and advertising.

Highlights

  • Unsophisticated analog cable dominates the TV landscape. Many services feature pirated content, limiting legitimate pay-TV’s scope.
  • A lack of profit reinvestment by cable companies, and their squabbling with the government over tax rates, is causing Pakistan’s TV industry to be held back relative to its neighbors.
  • The focus of regulator PEMRA is on regulating offensive content and illegal transmission, rather than positively enhancing TV-sector growth and development.

Features and Benefits

  • Gain an insight into how the pay-TV and TV-advertising sectors are faring in Pakistan
  • Assesses the prospects for Multiscreen/OTT initiatives in the Pakistani TV market

Key questions answered

  • What is the status of the YouTube ban imposed in Pakistan?
  • What is the outlook for Pakistan’s pay-TV market and what factors are affecting this?
  • What will the impact of multiplay offers in Pakistan be?

Table of contents

Summary

  • Introduction
  • Download 1: Pakistan TV Update

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