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Straight Talk Media & Entertainment

By 2025, the US will account for one out of every four dollars spent on the consumer and enterprise products and services that enable the digital economy. This is one of the key findings that my colleagues and I will present at the opening of our San Francisco office on May 25, 2016.

The research is a clear validation of our plans to invest and grow our presence around the hub of digital innovation, the West Coast of the US. Ovum's forecasts show that US revenue from the enablers of the digital economy will increase by nearly $200bn, from $1.07 trillion in 2015 to $1.27 trillion in 2025.

The data also backs our investments in an international footprint to support global and local clients looking to transform consumer and enterprise markets outside of the US. Despite impressive revenue growth, the US's share of the global total will decline over the forecast period from 28.9% in 2015 to 26.3% in 2025 as $3.6 trillion of digital opportunities are realized elsewhere (see Figure 1).

Competing will not be plain sailing even for today's most innovative companies. Fast-growing categories such as digital media and digital advertising will be highly contested, while devices will see revenue growth slow, despite the promise of the Internet of Things. Across all categories, disruption will be the main constant.

Ovum analysts will share findings from our Digital Economy 2025 research series during the opening event of our San Francisco office, offering insight into how technology companies and digital service providers can position themselves for growth during this period of change.

To attend the opening or book a one-to-one meeting with Ovum analysts, please click here.

Straight Talk is a weekly briefing from the desk of the Chief Research Officer. To receive this newsletter by email, please contact us.

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