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In 2016, Ovum’s OTT Video Innovation Tracker will be published as four standalone reports. This is the final part, which looks at Netflix's unprecedented multi-region expansion in January 2016.


  • Netflix is now the global leader in terms of over-the-top (OTT) markets. It is available in almost twice as many markets as iTunes and Google Play.

Features and Benefits

  • Learn how Netflix developed from its previous Western focus to a global focus.
  • Evaluates Netflix's position in the global SVOD market.

Key questions answered

  • What will be the impact of Netflix's global expansion?
  • What about the SVOD competition in developing markets?

Table of contents


  • Introduction
  • Download 1: OTT Video Innovation Tracker: Focus on Netflix and SVOD, May 2016

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