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In 2016, Ovum’s OTT Video Innovation Tracker will be published as four standalone reports. This is the third part, which looks at the response to OTT video from pay-TV operators.


  • Broadcasters and diversified media groups are responsible for a quarter of the world's OTT video services.
  • The risk of cannibalizing core pay-TV offerings is the principal factor driving pay-TV operator OTT strategies.
  • US pay-TV services have so far decided against widespread international expansion on the Netflix model, instead rolling out OTT services in select markets only.

Features and Benefits

  • Evaluates the response to OTT from pay-TV operators.
  • Compares broadcaster and pay-TV strategies for OTT with that of online video specialists.

Key questions answered

  • What are the key considerations for broadcasters in launching OTT services?
  • What are the drivers for pay-TV OTT investments?

Table of contents


  • Introduction
  • Download 1: OTT Video Innovation Tracker: Pay-TV Services, May 2016

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