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Introduction

Based on Ovum’s Operator Video Strategy Framework, this report maps the evolution of SK Broadband’s TV and video entertainment business.

Highlights

  • Having carved out a place in the pay-TV market from scratch, SK Broadband (SKB) is now substantially expanding its presence via M&A activity.
  • SKBs merger with CJ Hellovision will achieve a critical mass of subscribers, which should translate into a much stronger bargaining position in third-party rights negotiations as well as furnishing a multi-platform outlet for original content.
  • SKB should further differentiate itself in the mobile-first video service space, where it stands a good chance of generating premium revenues, solid ARPU, and bundling-based loyalty. SKB’s traditional TV distribution will expand beyond IPTV to incorporate cable infrastructure, as it continues to push forward with its successful mobile video play.

Features and Benefits

  • Map the development SK Broadband's TV and video business against the core pillars of Ovum's Operator Video Strategy Framework
  • Examine in detail how SK Broadband approaches the individual key components of each strategic pillar
  • Assess relevant KPIs in the context of the Operator Video Strategy Framework

Key questions answered

  • What are the basic strategic foundations upon which SK Broadband has built its video strategy?
  • What are the specific options SK Broadband has chosen to pursue within each of these core strategic foundations?
  • How successful has SK Broadband been in executing its video strategy?
  • What are its next steps?

Table of contents

Summary

  • Introduction
  • Download 1: SK Broadband: Video Strategy

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