skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Introduction

Based on Ovum’s Operator Video Strategy Framework, this report maps the evolution of SK Broadband’s TV and video entertainment business.

Highlights

  • Having carved out a place in the pay-TV market from scratch, SK Broadband (SKB) is now substantially expanding its presence via M&A activity.
  • SKBs merger with CJ Hellovision will achieve a critical mass of subscribers, which should translate into a much stronger bargaining position in third-party rights negotiations as well as furnishing a multi-platform outlet for original content.
  • SKB should further differentiate itself in the mobile-first video service space, where it stands a good chance of generating premium revenues, solid ARPU, and bundling-based loyalty. SKB’s traditional TV distribution will expand beyond IPTV to incorporate cable infrastructure, as it continues to push forward with its successful mobile video play.

Features and Benefits

  • Map the development SK Broadband's TV and video business against the core pillars of Ovum's Operator Video Strategy Framework
  • Examine in detail how SK Broadband approaches the individual key components of each strategic pillar
  • Assess relevant KPIs in the context of the Operator Video Strategy Framework

Key questions answered

  • What are the basic strategic foundations upon which SK Broadband has built its video strategy?
  • What are the specific options SK Broadband has chosen to pursue within each of these core strategic foundations?
  • How successful has SK Broadband been in executing its video strategy?
  • What are its next steps?

Table of contents

Summary

  • Introduction
  • Download 1: SK Broadband: Video Strategy

Recommended Articles

  • Service Provider Markets, Consumer & Entertainment Services,...

    MWC 2018 Highlights

    By Ronan De Renesse 27 Feb 2018

    Over 20 of our senior Ovum analysts and consultants attended this year’s Mobile World Congress in Barcelona at the end of February. In between meetings, briefings and presentations, our analyst team were blogging and tweeting about key developments, trends and rumors. Have a look through our daily MWC 2018 Highlights to find out what happened.

    Topics 5G AI IoT Cloud Payments SDN/NFV Smart home

  • Internet of Things

    IoT Viewpoints 2018

    IoT Viewpoints explore the IoT opportunity in 2018 and beyond. Download our latest e-book to get our newest collection of thought leadership articles on the emerging IoT trends, technologies and opportunities.

    Topics IoT

  • Consumer & Entertainment Services

    US pay TV: Is it facing an existential threat?

    By Adam Thomas 28 Mar 2018

    With US pay TV having endured the worst year in its history, thoughts have inevitably turned to the future. The likelihood remains that the immediate future will remain highly uncomfortable for everyone except the scaled multinational digital platforms.

;

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at ClientServices@ovum.com

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at pr@ovum.com

Contact marketing - 
marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now