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Introduction

A detailed update of the Vietnam TV market, encompassing free-to-air and pay TV across all TV technologies plus next-generation TV initiatives and OTT video. Includes TV ratings, revenue, market shares, programming, and advertising.

Highlights

  • Vietnam is one of the fastest growing pay-TV markets in the Asia-Pacific. Ovum forecasts that pay-TV household penetration will rise from 53% in 2015 to 63% by the end of 2020.
  • Government-backed Viettel and VNPT are already offering cable-TV services along with fixed voice and broadband. In January 2016, MobiFone acquired a controlling stake in pay-TV operator AVG, marking an important milestone in its journey to becoming a multi-service provider.
  • Convergence of telecoms and media services will gain scale in coming years, and Ovum expects 41.0% of total digital cable TV subscribers to be on triple-play packages by 2020.

Features and Benefits

  • Provides in-depth analysis of pay-TV market trends.
  • Details developments in the next-generation TV market.

Key questions answered

  • How is the pay-TV market split going to look in the next five years?
  • How well is piracy dealt with by the state machinery?

Table of contents

Summary

  • Download 1: Vietnam TV Update

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