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A detailed update of Western Europe's TV market, encompassing free-to-air and pay TV across all TV technologies plus next-generation TV initiatives and OTT video. Includes TV revenues, market shares, programming, and advertising.


  • Ovum forecasts that limited subscriber growth will see the number of pay-TV subscribers pass 100 million by 2017, reaching 104.9 million by end-2021.
  • Significant M&A activity has taken place in recent years and Ovum expects to see further mergers take place in Western Europe over the short term, with increased competition for both subscribers and premium content nudging pay-TV operators toward consolidation.
  • The Western European market will continue to become increasingly sophisticated, with complete digital switchover (DSO) boosting digital platforms.

Features and Benefits

  • Gain an insight into how the pay-TV and TV advertising sectors are faring in Western Europe
  • Assess the prospects for multiscreen/OTT initiatives in the Western European TV market

Key questions answered

  • How are pay-TV operators innovating to ensure continued subscriber growth in a mature market?
  • What are the drivers feeding the growth of OTT services in Western Europe?

Table of contents


  • Introduction
  • Recommendations
  • Download 1: Western European TV

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