skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Introduction

A detailed update of Western Europe's TV market, encompassing free-to-air and pay TV across all TV technologies plus next-generation TV initiatives and OTT video. Includes TV revenues, market shares, programming, and advertising.

Highlights

  • Ovum forecasts that limited subscriber growth will see the number of pay-TV subscribers pass 100 million by 2017, reaching 104.9 million by end-2021.
  • Significant M&A activity has taken place in recent years and Ovum expects to see further mergers take place in Western Europe over the short term, with increased competition for both subscribers and premium content nudging pay-TV operators toward consolidation.
  • The Western European market will continue to become increasingly sophisticated, with complete digital switchover (DSO) boosting digital platforms.

Features and Benefits

  • Gain an insight into how the pay-TV and TV advertising sectors are faring in Western Europe
  • Assess the prospects for multiscreen/OTT initiatives in the Western European TV market

Key questions answered

  • How are pay-TV operators innovating to ensure continued subscriber growth in a mature market?
  • What are the drivers feeding the growth of OTT services in Western Europe?

Table of contents

Summary

  • Introduction
  • Recommendations
  • Download 1: Western European TV

Recommended Articles

  • Service Provider Markets, Consumer & Entertainment Services,...

    MWC 2018 Highlights

    By Ronan De Renesse 27 Feb 2018

    Over 20 of our senior Ovum analysts and consultants attended this year’s Mobile World Congress in Barcelona at the end of February. In between meetings, briefings and presentations, our analyst team were blogging and tweeting about key developments, trends and rumors. Have a look through our daily MWC 2018 Highlights to find out what happened.

    Topics 5G AI IoT Cloud Payments SDN/NFV Smart home

  • Internet of Things

    IoT Viewpoints 2018

    IoT Viewpoints explore the IoT opportunity in 2018 and beyond. Download our latest e-book to get our newest collection of thought leadership articles on the emerging IoT trends, technologies and opportunities.

    Topics IoT

  • Consumer & Entertainment Services

    US pay TV: Is it facing an existential threat?

    By Adam Thomas 28 Mar 2018

    With US pay TV having endured the worst year in its history, thoughts have inevitably turned to the future. The likelihood remains that the immediate future will remain highly uncomfortable for everyone except the scaled multinational digital platforms.

;

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at ClientServices@ovum.com

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at pr@ovum.com

Contact marketing - 
marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now