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A detailed update of the Belarus TV market, encompassing free-to-air and pay TV for all TV technologies (cable, satellite, DTH, IPTV, terrestrial, DTT), next-generation TV initiatives, and OTT video. Includes TV ratings, revenues, market shares, programming, and advertising.


  • Belarus’ cable sector has flatlined as MTIS and Cosmos have failed to grow for several years now.
  • Beltelecom's Zala TV service became the market leader in 4Q12 and now has over 1 million subscribers.
  • Terrestrial ASO was achieved in mid-2015 but digitalization of cable has been slow.

Features and Benefits

  • Gain an insight into how the pay-TV and TV advertising sectors are faring in Belarus
  • Assesses the prospects for multiscreen/OTT initiatives in the Belarusian TV market

Key questions answered

  • As it is currently the dominant platform in the market, will IPTV continue to grow?
  • Is the priority on cable consolidation or digital transition?

Table of contents


  • Introduction
  • Download 1: Belarus TV Update

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