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Introduction

A detailed update of Bulgaria’s TV market, encompassing free-to-air and pay TV across all TV technologies (cable, satellite, DTH, IPTV, terrestrial, DTT) plus next-generation TV initiatives and OTT video. Includes TV ratings, revenues, market shares, programming, and advertising.

Highlights

  • Economic conditions and competitive pressures are keeping pay-TV ARPU in Bulgaria among the lowest in Europe.
  • In July 2015, Telekom Austria's Bulgarian subsidiary Mobiltel acquired 100% of Bulgaria's leading cable operator, Blizoo.
  • DTT progress has been hampered by the decision of broadcasters Nova TV and bTV to pull some of their channels from a DTT multiplex.

Features and Benefits

  • Gain an insight into how the pay-TV and TV advertising sectors are faring in Bulgaria.
  • Assesses the prospects for multiscreen/OTT initiatives in the Bulgarian TV market.

Key questions answered

  • What is the growth potential for pay TV in Bulgaria?
  • Why is the cable sector unlikely to go through a process of consolidation at any great scale?

Table of contents

Summary

  • Download 1: Bulgaria TV Update

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