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Introduction

A detailed update of Albania’s TV market, encompassing free-to-air and pay-TV across all TV technologies (cable, satellite, DTH, IPTV, terrestrial, DTT) plus next-generation TV initiatives and OTT video. Includes TV ratings, revenues, market shares, programming, and advertising.

Highlights

  • Digitalization in the Albanian market remains lackluster, limiting its potential.
  • Cable is fragmented in Albania and cable digitalization has made very little progress.
  • DTH is the most popular delivery platform, particularly from dominant provider Digitalb.

Features and Benefits

  • Gain an insight into how the pay-TV and TV advertising sectors are faring in Albania.
  • Assesses the prospects for multiscreen/OTT initiatives in the Albanian TV market

Key questions answered

  • Will Digitalb be challenged by any major new services or channel launches in the near future?
  • What is the status of cable consolidation in Albania?
  • What are the ramifications of the slow DSO process?

Table of contents

Summary

  • Introduction
  • Download 1: Albania TV Update

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