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Introduction

A detailed update of Cyprus's TV market, encompassing free-to-air and pay-TV across all TV technologies (cable, satellite, DTH, IPTV, terrestrial, DTT) plus next-generation TV initiatives and OTT video. Includes TV ratings, revenues, market shares, programming, and advertising.

Highlights

  • Incumbent telco Cyta’s IPTV platform Cytavision remains the market leader in pay-TV services, with around 75,000 subscribers.
  • The privatization of Cyta has been made possible by legislation. However, there is strong opposition to any potential sale of Cyta.
  • Analog switch-off took place in 2011. Cyprus was one of only two markets in MENA to offer pay-DTT, but the service closed in 2014.

Features and Benefits

  • Gain an insight into how the pay-TV and TV advertising sectors are faring in Cyprus.
  • Assesses the prospects for multiscreen/OTT initiatives in the Cypriot TV market.

Key questions answered

  • What is the status of DTT and why did pay-DTT shut down in Cyprus?
  • What immediate and long-term impact will Netflix have on Cypriot TV?
  • What movements have there been in the Cyprus TV industry in terms of M&A?
  • How are multiplay bundles affecting the competitive TV landscape in Cyprus?

Table of contents

Summary

  • Download 1: Cyprus TV Update

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