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Introduction

While online video distribution continues to rise in importance, TV markets globally have to navigate significant changes as audiences and the industry evolves.

Highlights

  • OTT SVOD goes global heralding a new era of opportunity for content owners…and a new era of competition for incumbent TV and video distributors
  • The evolution of bundling: TV, OTT and mobile entertainment are being bundled in increasingly innovative ways
  • Pay TV encroachment on new release EST becomes a full scale invasion

Features and Benefits

  • An in-depth analysis of the core issues surrounding global TV and video in the year ahead
  • Includes recommendations for content owners, pay TV providers, multiplay bundle service providers, and online video providers

Key questions answered

  • What will be the impact of the globalisation of OTT on TV and video markets?
  • How is bundling of TV and video going to develop in 2016?
  • Why are pay TV operators exploiting new-release movies on EST?

Table of contents

Summary

  • In brief
  • Ovum view
  • Key messages

Recommendations

  • For content owners (broadcasters, studios, production houses)
  • For pay TV providers
  • For multiplay bundle service providers (CSPs, operators)
  • For online video providers

OTT SVOD goes global, heralding a new era for content owners

  • Premium OTT D2C is increasing the importance of content production and ownership

Appendix

  • Further reading
  • Author

Recommended Articles

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