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Netflix has announced that its online subscription service had been switched on in some 130 new markets across the world, making it a "global network" available in more than 190 markets across the world.


  • While this unprecedented multi-region launch was not expected, Netflix’s ambitious plans to be global before the end of 2016 were known – which in retrospect would have been an impossible task without sweeping moves like this 130-market launch.

Features and Benefits

  • Assesses the geographical expansion of Netflix that lead to its decision to switch on 130 new markets
  • Evaluates the implications for the TV and movie industry
  • Recommends strategies for the different types of player in the OTT Video industry

Key questions answered

  • What are the implications of Netflix Everywhere?
  • How will Netflix's multi-market launch impact on the global pay-TV and home entertainment markets?

Table of contents


  • In brief
  • Recommendations


  • Netflix launches in 130 markets in one go

A preliminary view

  • How Netflix’s global expansion will pan out

A view of the future

  • The impact will be felt for a generation
  • How does the news impact on Ovum’s OTT forecasts?


  • Further reading
  • Author

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