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A detailed update of Ukraine's TV market, encompassing free-to-air and pay-TV across all TV technologies plus next-generation TV initiatives and OTT video, plus forecasts to 2019.


  • Pay-TV penetration is 21%. Piracy is limiting growth and widespread free-to-air services provide sufficient choice for many people. Cable accounts for 85% of pay-TV subscribers and has led the pay-TV sector for many years, but it has passed its peak.
  • Volia continues to lead the market, with 600 smaller operators also active. Volia actively promotes development of the TV sector. Its 2013 launch of the interactive Volia Smart HD platform is the first to run on both its own network and third-party infrastructure.
  • The pay DTH segment accounts for less than 12% of the pay-TV market. Viasat Ukraine dominates the DTH sector. An attempt to introduce a low-cost platform Lybid TV – which was associated with Russian giant Tricolor TV – quickly failed.

Features and Benefits

  • Assess the outlook for pay-TV in Ukraine
  • Evaluate the strengths of the core pay-TV platforms

Key questions answered

  • What are the drivers feeding growth of the Ukrainian TV market in the next five years?
  • What is the impact of next-generation TV and OTT on pay-TV market in Ukraine?

Table of contents


  • Download 1: Ukraine TV Update

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