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A detailed update of Ireland’s TV market, encompassing free-to-air and pay-TV across all TV technologies plus next-generation TV initiatives and OTT video. Includes TV ratings, revenues, market shares, programming, and advertising.


  • DTH remains the dominant platform at 64% penetration, driven by the success of Sky.
  • Cable still accounts for 36% of households but the market is in decline and looking to upgrade its remaining analog households.
  • IPTV will be the main growth platform, with incumbent Eircom launching its eVision service in 2013 as part of a quad-play package.

Features and Benefits

  • Gain an insight into how the pay-TV and TV advertising sectors are faring in Ireland
  • Assess the prospects for multiscreen/OTT initiatives in the Irish TV market

Key questions answered

  • What impact will the rebranding of UPC to Virgin Media have?
  • How is Netflix changing the OTT market?

Table of contents


  • Download 1: Ireland TV Update

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