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Introduction

A detailed update of Latvia's TV market, encompassing free-to-air and pay-TV across all TV technologies plus next-generation TV initiatives and OTT video. Includes TV ratings, revenues, market shares, programming, advertising, and platform and revenue forecasts.

Highlights

  • Cable TV remains the most popular pay-TV platform but Lattelecom, which provides both IPTV and DTT services, is the most popular individual operator.
  • Public broadcasters have been weakened by digitization as viewers flock to newly available channels, which are perceived as often having higher-quality news services, an important genre for Latvia.
  • Ovum believes there is room for organic growth in pay-TV, but this is limited in the cable sector where the focus must be on completing digitization and pushing multiplay bundles to maximize revenues.

Features and Benefits

  • Assesses areas of the Latvian TV market that are likely to experienced growth
  • Evaluates the room for growth across Latvia's TV landscape

Key questions answered

  • What are the key platforms that drive pay-TV in Latvia?
  • What impact will next-generation TV and OTT TV have on Latvian pay-TV market?

Table of contents

Summary

  • Introduction
  • Download 1: Latvia TV Update

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