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A detailed update of Colombia's TV market, encompassing free-to-air and pay-TV across all TV technologies plus next-generation TV initiatives and OTT video. Includes TV ratings, revenue, market shares, programming, and advertising.


  • Pay-TV penetration in Colombia has reached 55%, with cable still the dominant technology.
  • Claro/Telmex remains the largest player, both overall and in the cable segment, while DirecTV is the leading DTH player.

Features and Benefits

  • Assess the state of the Colombian TV market, taking into account trends such as analog switch-off and piracy.
  • Compare the strategies of different pay-TV players and technologies.

Key questions answered

  • What are the main drivers and inhibitors of growth in Colombia's TV market?
  • How will pay-TV in Colombia develop over the next five years?

Table of contents


  • Introduction
  • Download 1: Colombia TV Update

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