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Introduction

A detailed analysis of Hong Kong’s TV market, encompassing free-to-air and pay-TV across all TV technologies plus next-generation TV initiatives and OTT video. Includes TV ratings, revenues, market shares, programming, and advertising.

Highlights

  • The landscape of Hong Kong’s free TV market has undergone major changes as the government has decided not to renew ATV’s free-to-air license, and powerful pay-TV players will soon compete in the free TV market long dominated by TVB.
  • LeTV, a Chinese company which uses the Internet to stream video, has won the rights to English Premier League soccer. This is the first time, worldwide, that an Internet streamer has won these rights, which are particularly important in Hong Kong.

Features and Benefits

  • Gain a deep insight into how the pay-TV and free TV sectors are changing in Hong Kong
  • Assess the prospects for multiscreen and OTT initiatives in Hong Kong's TV market

Key questions answered

  • How is pay-TV progressing with all the competitions and pressures from free TV services and OTT services?
  • How will digital terrestrial TV (DTT) perform in a market expecting the participation of powerful pay-TV players?

Table of contents

Summary

  • Introduction
  • Download 1: Hong Kong TV Update

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