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Detailed update of Sweden's TV market, with five-year market forecasts, covering FTA and pay-TV across all TV technologies plus next-generation TV initiatives and OTT video. Includes TV ratings, revenue, market shares, programming, and advertising.


  • Sweden’s advanced FTTH/B networks ensure that IPTV continues to provide a strong challenge to cable, which has long been the most popular platform but is now facing a stall in subscriber additions.
  • Analog switch-off occurred in 2007, but the pay-DTT platform Boxer has seemingly peaked in popularity due to competition from other platforms.
  • While IPTV will be the only platform to significantly increase its market share by taking advantage of Sweden’s advanced high-speed broadband networks, cable operator Com Hem will continue to lead the market for the foreseeable future.

Features and Benefits

  • Assesses the outlook for next-generation TV and OTT Video in Sweden
  • Analysis of Sweden's pay-TV market and how it compares with OTT Video

Key questions answered

  • What are the key drivers in Sweden's TV market overthe next five years?
  • How will OTT Video affect Sweden's TV market?

Table of contents


  • Introduction
  • Download 1: Sweden TV Update

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