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Introduction

A detailed update of China’s TV market, encompassing free-to-air and pay-TV across all TV technologies plus next-generation TV initiatives and OTT video. Includes TV ratings, revenues, market shares, programming, and advertising.

Highlights

  • Digital upgrades in the cable sector are progressing steadily: More than 80% of cable households were digital at the end of 2014.
  • Alibaba announced it will be launching a Netflix-like service in the country, scuppering Netflix’s plans to launch in China.
  • The government is ramping up plans to create a super-cable broadband operator that could serve over 200 million homes by 2018, which would make it the largest broadband network operator in the world.

Features and Benefits

  • Gain an insight into how the pay-TV and TV advertising sectors are faring in China
  • Assess the prospects for multiscreen/OTT initiatives in the Chinese TV market

Key questions answered

  • How are digital upgrades in the extensive cable network progressing?
  • Is there a threat to Netflix launching in China?
  • How will the government's initiative to create a super-cable broadband operator impact IPTV in China?

Table of contents

Summary

  • Introduction
  • Download 1: China TV Update

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