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A detailed update of India’s TV market, encompassing free-to-air and pay-TV across all TV technologies plus next-generation TV initiatives and OTT video. Includes TV ratings, revenues, market shares, programming, and advertising.


  • Regulator TRAI is being lobbied by D2H and cable operators to create a regulatory framework for OTT players to avoid them gaining a monopoly or market domination. The move is being opposed by the online players.
  • The government’s cable digitization program is struggling to meet its deadlines. Phase IV’s deadline, the end of 2014, has been revised to the end of 2016.
  • The government has mandated cable TV operators to upgrade their infrastructure networks to accommodate for broadband and bundling.

Features and Benefits

  • Gain an insight into how the pay-TV and TV advertising sectors are faring in India
  • Assess the prospects for multiscreen/OTT initiatives in the Indian TV market

Key questions answered

  • What is the status of regulation of OTT players in India?
  • What is the progress of the government’s cable digitization program?
  • What is the government doing to improve broadband connectivity over cable?

Table of contents


  • Introduction
  • Download 1: India TV Update

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