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Netflix is about to begin the first phase of its Asian expansion plans. It will face some very different challenges in this region: the importance of local content and competition from free ad-funded VOD streaming.


  • If Netflix is to fulfill its objective of building a truly global presence by the end of 2016, Asia will be its key priority over the next two years.

Features and Benefits

  • Compares Netflix's challenges in Asia with its strategy in the Americas and Europe
  • Evaluates how successful Netflix is likely to be in Asia

Key questions answered

  • How is Asia's home entertainment market different from those of the Americas and Europe?
  • What does Netflix need to do to be successful in Asia?

Table of contents

Ovum view

  • Summary
  • Netflix’s likely Asian rollout
  • Local content is key to Asian audiences
  • The second challenge is how to make consumers pay for content that is already available for free


  • Further reading
  • Author

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