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Introduction

In the run-up to the July launch of Showtime’s stand-alone SVOD service in the US, the CBS pay-TV network has partnered with SVOD operator Hulu in a move that will see a premium Showtime SVOD offering added to Hulu’s existing SVOD service.

Highlights

  • Netflix had 40 million US subscribers in 2014. Hulu had 6 million and is expected to have 9 million by the end of this year. The sheer size of Netflix versus Hulu should offer a sober reflection to bloggers and analysts hyped by Hulu’s recent development.

Features and Benefits

  • Learn about the the combined Showtime + Hulu offer
  • Compare Hulu with Netflix

Key questions answered

  • What advantages does Hulu bring to Showtime?
  • How are the partners pricing the combined Showtime + Hulu offer?

Table of contents

Ovum view

  • Summary
  • Re-bundling TV online
  • Is this next stage in the SVOD evolution?
  • Where does this leave Netflix?

Appendix

  • Further reading
  • Author

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