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Introduction

OTT SVOD services in the Middle East – and the wider MENA region – is at a relatively early stage of development and the international players still have some reservations about launching in the region.

Highlights

  • Two-thirds of the Arab world’s population is under 30, a youthful audience hungry for entertainment. In the region, while broadband penetration is patchy at best at 22%, mobile penetration is well over 110%.
  • There is a proliferation of FTA in the Middle East, which has caused low-quality programming since channels are backed by wealthy financiers and are rarely shut down. This has created a demand for quality and premium models, which users want to access. Other than pay-DTH and IPTV, SVOD can take out a sizeable slice of the revenue pie in this climate.
  • Starz Play officially became the first western player to launch SVOD in the Middle East, stealing a march on Netflix and Amazon. Although this may not spark other western services into a frantic race to launch there, the industry will have a keen eye on how Starz fares.

Features and Benefits

  • Assesses the current SVOD market in the Middle East.
  • Analyzes the future potential of SVOD in the Middle East.
  • Identifies the winners of losers with the incoming of SVOD into the Middle East.

Key questions answered

  • What is the status of the SVOD market in the Middle East?
  • What does the future hold for SVOD in the Middle East?
  • Who will the winners and losers be following the entry of international SVOD into the Middle East?

Table of contents

Summary

  • Introduction
  • Download 1: GCC: Fertile Yet Untapped Territory For International SVOD

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