skip to main content
Close Icon

In order to deliver a personalized, responsive service and to improve the site, we remember and store information about how you use it. This is done using simple text files called cookies which sit on your computer. By continuing to use this site and access its features, you are consenting to our use of cookies. To find out more about the way Informa uses cookies please go to our Cookie Policy page.

Global Search Configuration

Introduction

OTT SVOD services in the Middle East – and the wider MENA region – is at a relatively early stage of development and the international players still have some reservations about launching in the region.

Highlights

  • Two-thirds of the Arab world’s population is under 30, a youthful audience hungry for entertainment. In the region, while broadband penetration is patchy at best at 22%, mobile penetration is well over 110%.
  • There is a proliferation of FTA in the Middle East, which has caused low-quality programming since channels are backed by wealthy financiers and are rarely shut down. This has created a demand for quality and premium models, which users want to access. Other than pay-DTH and IPTV, SVOD can take out a sizeable slice of the revenue pie in this climate.
  • Starz Play officially became the first western player to launch SVOD in the Middle East, stealing a march on Netflix and Amazon. Although this may not spark other western services into a frantic race to launch there, the industry will have a keen eye on how Starz fares.

Features and Benefits

  • Assesses the current SVOD market in the Middle East.
  • Analyzes the future potential of SVOD in the Middle East.
  • Identifies the winners of losers with the incoming of SVOD into the Middle East.

Key questions answered

  • What is the status of the SVOD market in the Middle East?
  • What does the future hold for SVOD in the Middle East?
  • Who will the winners and losers be following the entry of international SVOD into the Middle East?

Table of contents

Summary

  • Introduction
  • Download 1: GCC: Fertile Yet Untapped Territory For International SVOD

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 7770704398 or email us at pr@ovum.com

Contact marketing - marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now