skip to main content
Close Icon

In order to deliver a personalized, responsive service and to improve the site, we remember and store information about how you use it. This is done using simple text files called cookies which sit on your computer. By continuing to use this site and access its features, you are consenting to our use of cookies. To find out more about the way Informa uses cookies please go to our Cookie Policy page.

Global Search Configuration

Introduction

A detailed update of Germany’s TV market, encompassing free-to-air and pay-TV across all TV technologies plus next-generation TV initiatives and OTT video. Includes TV ratings, revenue, market shares, programming, and advertising.

Highlights

  • Vodafone became the pay-TV market leader in one fell swoop in 2013 when it acquired Kabel Deutschland in a €7.7bn ($10.4bn) deal, fending off competition from rival Liberty Global.
  • DT’s IPTV business continues to grow as the operator capitalizes on its dominant position in the telecoms market; it serves 12.4 million broadband subscribers.
  • Sky Deutschland launched its first stand-alone OTT product, Snap, in 2013 and followed up with a more comprehensive offering, Sky Online, in October 2014, with both services part of a strategy to make the operator’s exclusive content more accessible.

Features and Benefits

  • Gain an insight into how the pay-TV and TV advertising sectors are faring in Germany.
  • Assess the prospects for multiscreen/OTT initiatives in the German TV market.

Key questions answered

  • How will Vodafone's cable power-play shape the established pay-TV market dynamics?
  • How much can Deutsche Telekom and Sky Deutschland benefit from cable's slow decline?
  • How successful are dominant commercial broadcasters ProSiebenSat.1 and RTL proving in their digital expansion strategies?
  • Where will Netflix fit in the crowded OTT-video space?

Table of contents

Summary

  • Introduction
  • Download 1: Germany TV Update

Recommended Articles

;

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 7770704398 or email us at pr@ovum.com

Contact marketing - marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now