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Introduction

A detailed update of Germany’s TV market, encompassing free-to-air and pay-TV across all TV technologies plus next-generation TV initiatives and OTT video. Includes TV ratings, revenue, market shares, programming, and advertising.

Highlights

  • Vodafone became the pay-TV market leader in one fell swoop in 2013 when it acquired Kabel Deutschland in a €7.7bn ($10.4bn) deal, fending off competition from rival Liberty Global.
  • DT’s IPTV business continues to grow as the operator capitalizes on its dominant position in the telecoms market; it serves 12.4 million broadband subscribers.
  • Sky Deutschland launched its first stand-alone OTT product, Snap, in 2013 and followed up with a more comprehensive offering, Sky Online, in October 2014, with both services part of a strategy to make the operator’s exclusive content more accessible.

Features and Benefits

  • Gain an insight into how the pay-TV and TV advertising sectors are faring in Germany.
  • Assess the prospects for multiscreen/OTT initiatives in the German TV market.

Key questions answered

  • How will Vodafone's cable power-play shape the established pay-TV market dynamics?
  • How much can Deutsche Telekom and Sky Deutschland benefit from cable's slow decline?
  • How successful are dominant commercial broadcasters ProSiebenSat.1 and RTL proving in their digital expansion strategies?
  • Where will Netflix fit in the crowded OTT-video space?

Table of contents

Summary

  • Introduction
  • Download 1: Germany TV Update

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