skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


A detailed update of Germany’s TV market, encompassing free-to-air and pay-TV across all TV technologies plus next-generation TV initiatives and OTT video. Includes TV ratings, revenue, market shares, programming, and advertising.


  • Vodafone became the pay-TV market leader in one fell swoop in 2013 when it acquired Kabel Deutschland in a €7.7bn ($10.4bn) deal, fending off competition from rival Liberty Global.
  • DT’s IPTV business continues to grow as the operator capitalizes on its dominant position in the telecoms market; it serves 12.4 million broadband subscribers.
  • Sky Deutschland launched its first stand-alone OTT product, Snap, in 2013 and followed up with a more comprehensive offering, Sky Online, in October 2014, with both services part of a strategy to make the operator’s exclusive content more accessible.

Features and Benefits

  • Gain an insight into how the pay-TV and TV advertising sectors are faring in Germany.
  • Assess the prospects for multiscreen/OTT initiatives in the German TV market.

Key questions answered

  • How will Vodafone's cable power-play shape the established pay-TV market dynamics?
  • How much can Deutsche Telekom and Sky Deutschland benefit from cable's slow decline?
  • How successful are dominant commercial broadcasters ProSiebenSat.1 and RTL proving in their digital expansion strategies?
  • Where will Netflix fit in the crowded OTT-video space?

Table of contents


  • Introduction
  • Download 1: Germany TV Update

Recommended Articles

  • Service Provider Markets, Consumer & Entertainment Services,...

    MWC 2018 Highlights

    By Ronan De Renesse 27 Feb 2018

    Over 20 of our senior Ovum analysts and consultants attended this year’s Mobile World Congress in Barcelona at the end of February. In between meetings, briefings and presentations, our analyst team were blogging and tweeting about key developments, trends and rumors. Have a look through our daily MWC 2018 Highlights to find out what happened.

    Topics 5G AI IoT Cloud Payments SDN/NFV Smart home

  • Internet of Things

    IoT Viewpoints 2018

    IoT Viewpoints explore the IoT opportunity in 2018 and beyond. Download our latest e-book to get our newest collection of thought leadership articles on the emerging IoT trends, technologies and opportunities.

    Topics IoT

  • Consumer & Entertainment Services

    US pay TV: Is it facing an existential threat?

    By Adam Thomas 28 Mar 2018

    With US pay TV having endured the worst year in its history, thoughts have inevitably turned to the future. The likelihood remains that the immediate future will remain highly uncomfortable for everyone except the scaled multinational digital platforms.


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now