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Introduction

A detailed update of Turkey's TV market, encompassing free-to-air and pay-TV across all TV technologies plus next-generation TV initiatives and OTT video. Includes TV ratings, revenue, market shares, programming, and advertising.

Highlights

  • Pay-TV leader Digiturk is struggling and its majority owner, Cukurova Group, is open to a divestment.
  • Turkish drama is rapidly becoming a hot commodity in global TV, with Turkish content highly sought-after for export.
  • FTA’s prevalence will continue to limit pay-TV, but there is room for expansion over the forecast period.

Features and Benefits

  • Gain an insight into how the pay-TV and TV advertising sectors are faring in Turkey.
  • Assess the prospects for multiscreen/OTT initiatives in Turkey's TV market.

Key questions answered

  • What is the status of struggling pay-TV company Digiturk?
  • How is Turkish drama being exploited locally and internationally?
  • What is Ovum's assessment of the TV platforms over the forecast period of five years?

Table of contents

Summary

  • Introduction
  • Download 1: Turkey TV Update

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