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Introduction

A detailed update of Australia’s TV market, encompassing free-to-air and pay-TV across all TV technologies plus next-generation TV initiatives and OTT video. Includes TV ratings, revenue, market shares, programming, and advertising.

Highlights

  • Netflix officially launched in Australia in March 2015, following years of operating in the SVOD sector as a grey service.
  • FTA operator Nine has launched its own SVOD service, dubbed Stan; and Seven is providing Presto in an OTT partnership with Foxtel.
  • Ovum believes that Foxtel will continue to dominate the pay-TV sector.

Features and Benefits

  • Gain an insight into how the pay-TV and TV advertising sectors are faring in Australia.
  • Assess the prospects for multiscreen/OTT initiatives in the Australian TV market.

Key questions answered

  • Which company will dominate the pay-TV landscape for the foreseeable future?
  • What are the SVOD services that are currently in operation in Australia?

Table of contents

Summary

  • Introduction
  • Download 1: Australia TV Update

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