skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


A detailed update of Australia’s TV market, encompassing free-to-air and pay-TV across all TV technologies plus next-generation TV initiatives and OTT video. Includes TV ratings, revenue, market shares, programming, and advertising.


  • Netflix officially launched in Australia in March 2015, following years of operating in the SVOD sector as a grey service.
  • FTA operator Nine has launched its own SVOD service, dubbed Stan; and Seven is providing Presto in an OTT partnership with Foxtel.
  • Ovum believes that Foxtel will continue to dominate the pay-TV sector.

Features and Benefits

  • Gain an insight into how the pay-TV and TV advertising sectors are faring in Australia.
  • Assess the prospects for multiscreen/OTT initiatives in the Australian TV market.

Key questions answered

  • Which company will dominate the pay-TV landscape for the foreseeable future?
  • What are the SVOD services that are currently in operation in Australia?

Table of contents


  • Introduction
  • Download 1: Australia TV Update

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8935

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now