skip to main content
Close Icon

In order to deliver a personalized, responsive service and to improve the site, we remember and store information about how you use it. This is done using simple text files called cookies which sit on your computer. By continuing to use this site and access its features, you are consenting to our use of cookies. To find out more about the way Informa uses cookies please go to our Cookie Policy page.

Global Search Configuration

Introduction

The UK TV market is in the middle of a renewed growth phase, the dynamics of which provide lessons for service providers in other mature markets moving towards a similar stage of evolution.

Highlights

  • The market for high-ARPU pay-TV subscriptions is saturated, but there is growth potential at the lower-cost end of the market.
  • Feature-rich EE TV is an appealing broadband value-add but lacks the content necessary to stand out.
  • Premium-TV providers can find growth at the low-cost end of the market without cannibalizing their core business.

Features and Benefits

  • Analyzes two broad strategies for targeting pay-TV holdouts: fixed-line telco TV and operator unbundled OTT.
  • Evaluates the value-for-money offerings of TalkTalk, new market entrant EE, and Sky's NOW TV.
  • Provides recommendations for players that are either executing a low-cost TV strategy themselves or working with those that are.

Key questions answered

  • How can telcos and ISPs enter the TV market with credible propositions that are differentiated from established offerings?
  • How are UK service providers preparing for quad-play and how will this shape future market dynamics?
  • How should operators execute new stand-alone OTT product launches to give themselves the best chance of success?
  • What can channel owners, OTT-video providers, CPE vendors, and broadcast-technology vendors do to ensure they share in low-cost-TV success?

Table of contents

Summary

  • In brief
  • Ovum view
  • Recommendations

Market status

  • The new pay-TV growth opportunity

Market dynamics

  • Revamped TV strategies yield results for telcos and Sky
  • Telco-TV execution
  • Operator unbundled OTT: Sky gets aggressive with NOW TV

Market outlook

  • Cable and satellite have peaked – SVOD and IPTV to dominate UK growth
  • Technology and pricing are lowest-risk differentiators for telco TV
  • Incumbents prepare for a mixed-model pay-TV future

Appendix

  • Methodology
  • Further reading
  • Author

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 7770704398 or email us at pr@ovum.com

Contact marketing - marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now