skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


HBO Now, HBO’s stand-alone SVOD service, is due to launch in April 2015. Initially, it will only be available via Apple’s iTunes billing system or a Cablevision subscription. Eventually, it will be available to everyone in the US who has broadband.


  • HBO Now subscribers can expect a range of TV and film content from other film and TV distributors. HBO has deals in place with Warner Bros., Universal, Fox, and Summit.

Features and Benefits

  • Analyzes HBO’s strategy for HBO Now
  • Assesses Apple’s reasons for making the deal with HBO for HBO Now

Key questions answered

  • Is HBO aiming to take on Netflix with HBO Now?
  • Why is it unlikely that HBO Now will launch in the UK in the immediate future?

Table of contents

Ovum view

  • Summary
  • What exclusive Apple deal?
  • So, what’s in it for Apple?
  • HBO Now is not designed to take on Netflix, but to attract cord-cutters and cord-nevers
  • What about international audiences?
  • What is the potential for HBO Now?


  • Author

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now