skip to main content
Close Icon

In order to deliver a personalized, responsive service and to improve the site, we remember and store information about how you use it. This is done using simple text files called cookies which sit on your computer. By continuing to use this site and access its features, you are consenting to our use of cookies. To find out more about the way Informa uses cookies please go to our Cookie Policy page.

Global Search Configuration


A detailed update of Canada’s TV market, encompassing free-to-air and pay-TV across all TV technologies plus next-generation TV initiatives and OTT video. Includes TV ratings, revenue, market shares, programming, and advertising.


  • Pay-TV penetration peaked at 82% in 2010 and then leveled off at 79−80% of TV households; this rate is expected to remain stable until at least 2018.
  • The pay-TV market is expected to be stable. Marginal decline is expected across cable TV, but this will be compensated by growth in IPTV services.
  • Rival OTT video services present a challenge to the established Canadian pay-TV market, but all of the major existing operators have sensibly invested in their own TV Everywhere and OTT products and services.

Features and Benefits

  • Detailed assessment of the Canadian pay-TV market
  • Evaluates the outlook for pay-TV operators in the face of the threat from OTT video services

Key questions answered

  • How will the Canadian pay-TV market develop?
  • How will Canadian pay-TV operators respond to the growing threat of OTT video services?

Table of contents


  • Download 1: Canada TV Update

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 7770704398 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now