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Introduction

A detailed update of Pakistan’s TV market, encompassing free-to-air and pay-TV across all TV technologies plus next-generation TV initiatives and OTT video. Includes TV ratings, revenues, market shares, programming, and advertising.

Highlights

  • Cable dominates the TV landscape, although many services feature pirated content, which is limiting legitimate pay-TV’s scope.
  • State-backed broadcaster PTV is looking for a foreign partner to help it launch a DTH platform.
  • PTCL has agreed with Dubai-based OTT service, icFlix, to launch a joint PTCL icFlix service.

Features and Benefits

  • Gain an insight into how the pay-TV and TV advertising sectors are faring in Pakistan
  • Assess the prospects for multiscreen/OTT initiatives in Pakistan's TV market

Key questions answered

  • Which technology is dominating the TV sector in Pakistan?
  • What effect is piracy having on Pakistan's TV market?
  • Is PTV considering a foreign partner for a DTH launch?
  • What is the status of the OTT market in Pakistan?

Table of contents

Summary

  • Introduction
  • Download 1: Pakistan TV Update

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