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The Premier League has announced the prices achieved for UK TV rights to show live football. Although the actual prices are the less interesting aspects of the entire process, to recap: the whole three-year package was sold for a total of £5.1bn, with Sky paying £4.2bn for 126 matches per season (including the key slot of Sunday afternoons). BT is committed to £960m over the same period for 46 matches per season.


  • BT ensured Sky paid a king’s ransom to win battle

Features and Benefits

  • Understand the impact of the TV rights auction
  • Understand Ovum's view of the value of the deal

Key questions answered

  • How does this affect BT's strategy around telecoms and TV?
  • What does the deal say about the future of the UK pay TV market?

Table of contents

Ovum view

  • Summary
  • BT ensures Sky paid a king’s ransom to win battle
  • Price per game tops £10m on average
  • Good times for advertising during live sports set to continue
  • How much growth is left in UK pay TV?


  • Author

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