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Introduction

A detailed update of Malaysia's TV market, encompassing digital terrestrial TV and pay-TV across all TV technologies plus next-generation TV initiatives and OTT video. Includes TV ratings, revenue, market shares, programming, and advertising.

Highlights

  • In Malaysia, 67% of TV households pay for a TV service.
  • By July 2014, Astro was serving 3.48 million pay-TV households.

Features and Benefits

  • Identifies Malaysia's key pay-TV players and their business strategy.
  • Provides Ovum views on emerging TV market competition

Key questions answered

  • What share of the pay-TV market is ABN, the first digital cable platform, expected to gain by 2018?
  • Which standard has Malaysia has selected for DTT rollout?

Table of contents

Summary

  • Introduction
  • Download 1: Malaysia TV Update

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