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As we head into 2018, we can look back on a rollercoaster 18 months of a VR market that was initially massively overhyped, went through a backlash, and is emerging as a viable long-term platform.


  • Five key trends will shape how consumer-facing firms extend and explore their investments in VR and AR in the coming year.

Features and Benefits

  • Examines the key trends shaping the global VR and immersive AR landscape over the next 12 months.
  • Gives context to how the market got to this point and looks at which firms are likely to succeed in the future.

Key questions answered

  • Is VR still a viable technology after the backlash?
  • How does VR differ from immersive AR?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for service/content providers
  • Recommendations for vendors

Portable dedicated VR headsets emerge

  • 185 mil. VR headsets in consumers’ hands by 2021
  • Portable dedicated VR headsets arriving in volume in 2018

Immersive AR gathers momentum

  • AR is the new VR
  • 2018 will lay the foundations for immersive AR

The VR ecosystem fills out

  • VR is a complex ecosystem
  • Content creation and distribution has the farthest to go

Platforms cross multiple headsets and firms

  • 2018 will see many VR headsets use common platforms
  • Platforms solve fragmentation issues

Increase in revenues starts to justify investment

  • VR content revenue growth is a marathon, not a sprint
  • VR content revenues to hit $16.9bn in 2021


  • Methodology
  • Further reading
  • Author

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