skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


In 2Q17, Ovum commissioned an online survey focused on communications, commerce and media. The survey sampled 4,003 consumers across four markets: China, Japan, the UK, and the US. This report presents the findings of Ovum's analysis of the results regarding media and messaging platforms.


  • Accessing media on chat apps is still not a mainstream global activity. Consumers in China and Japan are already much more accustomed than their Western consumers to accessing media this way. The opportunity is, however, markedly higher among young consumers in all four markets, who are also more likely to pay for this content.

Features and Benefits

  • Assesses the key findings of Ovum’s Digital Consumer Insights Survey 2017: Communications, Commerce and Media, focusing on young users aged 16–24.
  • Provides recommendations for content producers, messaging platform owners, and rights holders looking to leverage messaging platforms for media distribution.

Key questions answered

  • What are the primary reasons that consumers turn to messaging platforms to access media content?
  • Which kinds of media content are most popular, and offer the biggest opportunities for monetization and distribution via messaging platforms in the US, UK, Japan, and China?
  • How often to consumers in the US, the UK, Japan, and China access media content through messaging apps?
  • What are the most popular apps used for messaging on mobile phones/tablets in the US, the UK, Japan, and China?

Table of contents


  • Introduction
  • Digital Consumer Insights 2017: Media and Messaging

Recommended Articles

  • Service Provider Markets, Consumer & Entertainment Services,...

    MWC 2018 Highlights

    By Ronan De Renesse 27 Feb 2018

    Over 20 of our senior Ovum analysts and consultants attended this year’s Mobile World Congress in Barcelona at the end of February. In between meetings, briefings and presentations, our analyst team were blogging and tweeting about key developments, trends and rumors. Have a look through our daily MWC 2018 Highlights to find out what happened.

    Topics 5G AI IoT Cloud Payments SDN/NFV Smart home

  • Internet of Things

    IoT Viewpoints 2018

    IoT Viewpoints explore the IoT opportunity in 2018 and beyond. Download our latest e-book to get our newest collection of thought leadership articles on the emerging IoT trends, technologies and opportunities.

    Topics IoT

  • Consumer & Entertainment Services

    US pay TV: Is it facing an existential threat?

    By Adam Thomas 28 Mar 2018

    With US pay TV having endured the worst year in its history, thoughts have inevitably turned to the future. The likelihood remains that the immediate future will remain highly uncomfortable for everyone except the scaled multinational digital platforms.


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now