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Introduction

In 2Q17, Ovum commissioned an online survey focused on communications, commerce and media. The survey sampled 4,003 consumers across four markets: China, Japan, the UK, and the US. This report presents the findings of Ovum's analysis of the results regarding media and messaging platforms.

Highlights

  • Accessing media on chat apps is still not a mainstream global activity. Consumers in China and Japan are already much more accustomed than their Western consumers to accessing media this way. The opportunity is, however, markedly higher among young consumers in all four markets, who are also more likely to pay for this content.

Features and Benefits

  • Assesses the key findings of Ovum’s Digital Consumer Insights Survey 2017: Communications, Commerce and Media, focusing on young users aged 16–24.
  • Provides recommendations for content producers, messaging platform owners, and rights holders looking to leverage messaging platforms for media distribution.

Key questions answered

  • What are the primary reasons that consumers turn to messaging platforms to access media content?
  • Which kinds of media content are most popular, and offer the biggest opportunities for monetization and distribution via messaging platforms in the US, UK, Japan, and China?
  • How often to consumers in the US, the UK, Japan, and China access media content through messaging apps?
  • What are the most popular apps used for messaging on mobile phones/tablets in the US, the UK, Japan, and China?

Table of contents

Summary

  • Introduction
  • Digital Consumer Insights 2017: Media and Messaging

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