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Introduction

Apple used its recent annual Worldwide Developers Conference (WWDC) to announce a person-to-person (P2P) mobile money transfer service, which will be supported by a new Apple Pay Cash Card and integrated into Apple's iMessage service.

Highlights

  • The introduction of a P2P money transfer service is long overdue as a value-add for iMessage, but it will not significantly move the needle for Apple Pay revenues in the short term.
  • The market for P2P mobile money transfers is competitive and Apple is late to the game. Confining the service to the Apple ecosystem will limit its ability to scale.

Features and Benefits

  • Learn how P2P mobile money transfers fit into Apple's wider Apple Pay strategy.
  • Understand the pros and cons of integrating mobile money transfers into Apple's iMessage service.

Key questions answered

  • How does Apple's new mobile money transfer service work?
  • How is iMessage performing? Where does it fit in the competitive landscape?

Table of contents

Ovum view

  • Summary
  • Messaging and money transfers are a good fit but not a silver bullet
  • Apple is late to the game in a crowded market
  • Supercharged Siri aims to add value – but it could raise privacy concerns
  • Business Chat is a payments tool that will entice enterprises

Appendix

  • Further reading
  • Author

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