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Introduction

This tracker provides an essential resource for those looking to follow the key market developments and announcements of major players that are driving the momentum of the rapidly evolving mobile and social video market.

Highlights

  • Live mobile video is becoming commonplace as platform owners move toward monetization. 2H16 saw the space accelerate as major social and video platforms continued to invest in, and improve the user experience of, their own mobile live streaming tools. 2H16 also saw the entry of a number of new mobile social live streaming apps and services to the space.

Features and Benefits

  • Find out the latest news and trends in the mobile and social video market.
  • Filter mobile and social video announcements and news by region, country, device focus, type of content, announcement type, and companies involved.

Key questions answered

  • What were the most important mobile and social video news stories in 2H16?
  • What moves did the major mobile and social video players make in 2H16 to evolve their services and influence the market going forward?

Table of contents

Summary

  • Introduction
  • Highlights from 2H16
  • Download 1: Mobile and Social Video Announcement Tracker: 2H16
  • Methodology
  • Further reading

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