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Introduction

While this year’s hype regarding AI looks set to top even last year’s breathless expectations for VR, it is sometimes difficult to work out exactly where and why AI is being used. This is even harder if you look outside the areas garnering the most hype: autonomous vehicles, AI assistants, and chatbots.

Highlights

  • Leading media firms are already using AI in a variety of ways. Data- and online-media-rich firms are actively using AI-based systems to support decision-making and streamline processes.
  • Without large data sets to train deep-learning neural networks, firms will struggle to make good use of AI. Obviously we will see a market emerge for pretrained AI, but these data sets don’t give the implicit commercial advantage that home-grown/home-trained platforms will.

Features and Benefits

  • Looks at 10 categories of AI applications as used by media firms
  • Identify what firms need to do to prepare themselves for future AI usage success

Key questions answered

  • What applications of AI are media firms investing in?
  • Which firms are making early headway?
  • How can firms ensure they don't miss the boat regarding AI investment?

Table of contents

Summary

  • In brief
  • Ovum view
  • Recommendations

Market status

  • Deep Learning 101
  • Media’s new guard invests heavily in AI

Market dynamics

  • 10 areas promising AI change in digital media

Market outlook

  • Recipe for success: data and the ability to monetize AI
  • Recommendations for media firms

Appendix

  • Methodology
  • Further reading
  • Author

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