skip to main content
Close Icon

In order to deliver a personalized, responsive service and to improve the site, we remember and store information about how you use it. This is done using simple text files called cookies which sit on your computer. By continuing to use this site and access its features, you are consenting to our use of cookies. To find out more about the way Informa uses cookies please go to our Cookie Policy page.

Global Search Configuration


This report analyzes and contextualizes Ovum's latest Digital Content and Services: Video Internet Advertising Forecast, 2016–21.


  • Mobile video internet advertising revenue will grow at a CAGR of 22.9% between 2016 and 2021, more than double the CAGR of 8.8% for non-mobile video internet advertising. Non-mobile devices will, however, remain important – particularly in a multiscreen context.

Features and Benefits

  • Assesses the main drivers behind the rapid growth of the global video internet advertising market.
  • Provides an overview of the trajectory, and overall future value, of the global video internet advertising market.

Key questions answered

  • What factors are driving, and holding back, mobile video internet advertising revenue growth?
  • What impact is the growth in video internet advertising having on players across the TMT ecosystem?
  • What impact will the video internet advertising market have on the TV advertising sector?
  • What impact will both mature and emerging markets have on the trajectory of the global video internet advertising market?

Table of contents


  • In brief
  • Ovum view
  • Recommendations

Market status

  • Mobile will drive the total global market to almost $50bn in 2021, but other devices remain important
  • Video is already everywhere, but there is still room for growth
  • Mobile is key, but there is still work to do to maximize mobile video ad effectiveness

Market dynamics

  • Video internet advertising will complement, not replace, TV ads
  • Emerging markets offer growth, but mature markets offer much greater revenue
  • Native video and influencer marketing offer alternatives in response to ad-blocking

Market outlook

  • Publishers, platforms, ad tech players, and advertisers must continue to invest in mobile-specific video ad formats
  • Telcos and platform owners must tailor video ads to emerging markets
  • Telcos should take an active role in the mobile video ad market


  • Methodology
  • Further reading
  • Author

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 7770704398 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now