skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


As it prepares for its IPO, increased competition from close rival Instagram is starting to threaten Snap Inc.’s image as a trailblazer in mobile media distribution and monetization as well as its long-term prospects of success.


  • Snap will need to continue to innovate and expand its international reach if it is to stave off competition from the likes of Instagram, whose copycat offering is already starting to gain traction, particularly among Snapchat’s core Gen Z and millennial demographics.

Features and Benefits

  • Identifies how Snap has innovated and evolved its core service to become a key player in mobile video distribution and monetization.
  • Assesses the main opportunities and threats to Snapchat's standing in the dynamically growing mobile video internet advertising segment.

Key questions answered

  • What lessons can be learned from Snap's innovative approach to monetizing nascent and evolving mobile consumer trends?
  • How, and why, should Snap and other video-first mobile platforms seeking long-term success look to grow their presence in emerging markets?

Table of contents

Ovum view

  • Summary
  • Snap is a trailblazer in mobile video advertising and mobile media distribution
  • Instagram will be Snapchat’s biggest challenger for ad dollars as Snap pivots into hardware
  • Snap must continue to innovate and seek global scale to stave off competition


  • Further reading
  • Author

Recommended Articles

  • Service Provider Markets, Consumer & Entertainment Services,...

    MWC 2018 Highlights

    By Ronan De Renesse 27 Feb 2018

    Over 20 of our senior Ovum analysts and consultants attended this year’s Mobile World Congress in Barcelona at the end of February. In between meetings, briefings and presentations, our analyst team were blogging and tweeting about key developments, trends and rumors. Have a look through our daily MWC 2018 Highlights to find out what happened.

    Topics 5G AI IoT Cloud Payments SDN/NFV Smart home

  • Internet of Things

    IoT Viewpoints 2018

    IoT Viewpoints explore the IoT opportunity in 2018 and beyond. Download our latest e-book to get our newest collection of thought leadership articles on the emerging IoT trends, technologies and opportunities.

    Topics IoT

  • Consumer & Entertainment Services

    US pay TV: Is it facing an existential threat?

    By Adam Thomas 28 Mar 2018

    With US pay TV having endured the worst year in its history, thoughts have inevitably turned to the future. The likelihood remains that the immediate future will remain highly uncomfortable for everyone except the scaled multinational digital platforms.


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now