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Introduction

This is the 4Q16 edition of the Mobile App Ecosystems Tracker, a quarterly update of developments in the global mobile apps market, tracking the latest moves made by app ecosystems and app support firms and the latest trends across a broad range of topics.

Highlights

  • Find out about the latest moves by Facebook and Snapchat to incorporate games into their platforms, following suit from Asian messaging platforms such as Line, KakaoTalk, and WeChat.

Features and Benefits

  • Learn about the latest moves by app ecosystems and app support firms (e.g. ad tech, analytics, and marketing).
  • Learn about the latest usage and performance data from analytics firms and pollsters.

Key questions answered

  • What are the latest developments in the mobile apps economy?
  • What are the latest stats to emerge from the mobile apps space?

Table of contents

Summary

  • Introduction
  • This quarter's highlights
  • Download 1: Mobile App Ecosystems Tracker: 4Q16
  • Methodology
  • Further reading

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