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Introduction

The Media and Messaging: Gaming report contains a profile of the 12 major messaging apps and assesses gaming strategies to reach view of each platform’s gaming partnership potential.

Highlights

  • Asian messaging apps lead the way in gaming support and monetization, while messaging veterans have little gaming provision.

Features and Benefits

  • Assess the gaming strategies of 12 top messaging apps.
  • Learn which apps score well over three different categories: gaming, reach, and advertising.

Key questions answered

  • Which apps have the best support for gaming?
  • Which apps offer the best gaming partnership potential?

Table of contents

Summary

  • Introduction
  • Download 1: Gaming on Messaging Platforms

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