skip to main content
Close Icon

In order to deliver a personalized, responsive service and to improve the site, we remember and store information about how you use it. This is done using simple text files called cookies which sit on your computer. By continuing to use this site and access its features, you are consenting to our use of cookies. To find out more about the way Informa uses cookies please go to our Cookie Policy page.

Global Search Configuration


The Media and Messaging: Gaming report contains a profile of the 12 major messaging apps and assesses gaming strategies to reach view of each platform’s gaming partnership potential.


  • Asian messaging apps lead the way in gaming support and monetization, while messaging veterans have little gaming provision.

Features and Benefits

  • Assess the gaming strategies of 12 top messaging apps.
  • Learn which apps score well over three different categories: gaming, reach, and advertising.

Key questions answered

  • Which apps have the best support for gaming?
  • Which apps offer the best gaming partnership potential?

Table of contents


  • Introduction
  • Download 1: Gaming on Messaging Platforms

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 7770704398 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now