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Immersive AR technology firm Magic Leap continues to be one of the most mysterious technology startups of recent years, especially given the massive levels of funding it’s received – $1.49bn to date, leading to a valuation of $4.5bn.


  • It will be fascinating to see what happens when Magic Leap finally releases details of its platform. We’ll probably have to wait up to a year for this though.

Features and Benefits

  • Appraises where immersive AR in general and Magic Leap in particular stand at the end of 2016.
  • Compares business and consumer usage cases for VR and AR.

Key questions answered

  • Can Magic Leap succeed?
  • How long will it be until immersive AR gains a market?
  • Why would businesses or consumers choose immersive AR or VR?

Table of contents

Ovum view

  • Summary
  • VR/AR needs to move beyond flawed headsets
  • Magic Leap: The good
  • Magic Leap: The bad
  • Conclusion: Watch this space, but ubiquity is still at least 10 years away


  • Further reading
  • Author

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