skip to main content
Close Icon

In order to deliver a personalized, responsive service and to improve the site, we remember and store information about how you use it. This is done using simple text files called cookies which sit on your computer. By continuing to use this site and access its features, you are consenting to our use of cookies. To find out more about the way Informa uses cookies please go to our Cookie Policy page.

Global Search Configuration

Introduction

Children represent not just an important audience; the habits they have acquired will inform their expectations of future services as they transition to adulthood. This report looks at the changing consumption habits of today’s children.

Highlights

  • Content distributors need to make sure their content – whether video, images, audio, or text – can be accessed on demand.
  • Companies need to be on the right platform and be prepared to move if their audience migrates to a new app.

Features and Benefits

  • Analyzes how children consume content and how to reach them
  • Assesses strategies from the most popular children's content creators

Key questions answered

  • What kind of content are young people consuming?
  • How do young people react to advertising?

Table of contents

Summary

  • In brief
  • Ovum view
  • Recommendations

The changing face of children's content consumption

  • Even Facebook is ancient history to today's children
  • Linear programming does not make sense to today's children
  • Children are becoming immune to advertising
  • Children are not necessarily consuming children's content
  • Children want content on their terms
  • Children are finding content in different ways

What does it mean for content distributors?

  • Pay attention to what children are consuming
  • Serve content directly to children

Content distributors need to package and promote their content appropriately

  • Content must be multiscreen and multiplatform
  • Use multiple platforms to make content discoverable
  • Do not abandon linear programming's role
  • Use personalized and relevant ads

Appendix

  • Further reading
  • Author

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - +44 (0) 207 017 7760 or email us at pr@ovum.com

Contact marketing - marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now